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Zurich Kemper Life
An insurance based financial services company was looking to recruit new sales professionals. “It’s time for Zurich Kemper life.” The campaign theme was reenforced through visuals and copy. The campaign included: a 9 x 12 folder, a capabilities brochure, twelve direct mail postcards, a digital home office visit brochure and a web site.
The campaign generated so much response that it crashed Zurich Kemper Life’s phone system.